What’s Your Employer Brand Saying About You?

Putting it simply, your Employer Brand is how your business is perceived as a place to work.

Employer Branding as a concept was introduced by ‘People in Business’ in the early 1990s to enable employers to build better engagement and commitment from their employees. You can read more about it at this People in Business resource site. http://www.employerbrand.com/index.asp

People are expecting more than ever from their employment and the employer brand has become an important factor in where employees are deciding to work. Companies that consciously control their employer brand are finding that they are able to take their pick of employees- which in turn gives them a greater business advantage because clients want to work with companies who treat their people well.

Think about companies that you KNOW are good employers. They are the ones who are treating their people well, providing the best working conditions possible and going the extra distance to ensure that they have a positive employer brand. Think about the companies that you KNOW are not good employers. Is it that they don’t care how they are perceived as an employer, or is it because they just can’t get their act together?

Having a good employer brand is not just about compensation and perks- more than ever it’s about training and development, about effective people-management, a positive culture and one of the most basic need of an employee- to be treated well.

Every business with employees has an employer brand, whether conscious or not. This perception of what a company is like as a place to work is made up from everything it does; from the first contact with someone during the recruitment process, through training, development, performance management and working conditions.

It’s a circle too, because when there is a healthy and thriving employer brand alive in an organization, the employees become its most valuable marketing tool, engaging in the success of the business and showing that they care in all that they do.

Whether consciously created or not, you have an employer brand. It’s up to you what that brand is and how you use it.

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